Competitor Ad Targeting Analysis with User Personas Project Overview Led a comprehensive analysis of competitor advertising strategies across popular Austrian websites. The project involved creating simulated user personas to identify which demographic groups were being targeted by different brands, and with what intensity. Business Context Understanding how competitors target their advertising is crucial for optimizing marketing strategies. This project provided actionable insights into how different brands were allocating their advertising budgets across demographic segments in the Austrian market. ...

Python Watchdog YAML-Based ETL Pipeline for Azure Data Lake Project Overview Developed a robust, event-driven ETL pipeline that monitors filesystem events and automatically processes and uploads data to Azure Data Lake Storage Gen2. The system used YAML configuration files for pipeline definition, making it highly configurable and maintainable. Business Context The business needed a flexible solution to continuously monitor specific directories for new data files, process them according to predefined rules, and reliably upload the results to cloud storage. This enabled near real-time data processing without the complexity of a full streaming solution. ...

Led the development of a cloud-based analytics platform at A1 Telekom Austria, enhancing data processing and decision-making capabilities.

Data Pipeline Automation Overview This project implements a robust data pipeline automation system that processes and transforms data from multiple sources into a unified data warehouse. The system is designed to be scalable, maintainable, and easily extensible. Key Features Automated data extraction from various sources (APIs, databases, files) Data validation and quality checks Incremental data loading Error handling and retry mechanisms Comprehensive logging and monitoring Automated testing suite Architecture The system is built using a modern data stack: ...