Competitor Ad Targeting Analysis with User Personas
Competitor Ad Targeting Analysis with User Personas Project Overview Led a comprehensive analysis of competitor advertising strategies across popular Austrian websites. The project involved creating simulated user personas to identify which demographic groups were being targeted by different brands, and with what intensity. Business Context Understanding how competitors target their advertising is crucial for optimizing marketing strategies. This project provided actionable insights into how different brands were allocating their advertising budgets across demographic segments in the Austrian market. ...